Today Ryanair released two press releases slamming ASA decisions against them.

Firstly, the ASA claims that a picture of a fully clothed model, which ran in three UK daily newspapers “appeared to link teenage girls with sexually provocative behaviour and was irresponsible and likely to cause serious or widespread offence”.

The response by Peter Sherrard, head of communications for Ryanair, was fantastic – “This isn’t advertising regulation, it is simply censorship. This bunch of unelected, self appointed dimwits are clearly incapable of fairly and impartially ruling on advertising.” He also goes on to describe the ASA as Pythonesque!

The ASA’s second ruling claims that, even though Ryanair’s advertisement confirmed that its (Lowest Fares from Britain, all-inclusive) £10 seats were “subject to availability” this somehow “suggested wrongly that the quoted price applied to every seat.”

Sherrard responds with such class – “This is yet another clear example of a ridiculous ruling by the ASA quango whose council must consist of Alice, the White Rabbit and the Mad Hatter. Only in the ASA’s fairytale world could someone claim that a fare, which is ‘subject to availability’, should be available on every seat on every flight. Clearly, the ASA needs English lessons as the normal use of the language confuses them.”

I won’t spoil it all, catch the press releases here:

http://www.ryanair.com/site/EN/news.php?yr=08&month=jan&story=reg-en-300108-2

http://www.ryanair.com/site/EN/news.php?yr=08&month=jan&story=reg-en-300108

Superb!